FUJIFILM Corporation (President: Shigehiro Nakajima) has been awarded the distinguished “iF Design Award 2016”, for five of its products, including the premium 4K UHD broadcast zoom lens “FUJINON UA80x9,” which boasts optical performance compatible with 4K cameras.
The iF Design Award is an international design award launched in 1953 by the iF International Forum Design in Hannover, Germany. It is one of the world’s three most prestigious design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “IDEA.” The five products were awarded in recognition of not only exterior design, but also their advanced product performance and ease of use.
Fujifilm is proud to have its products chosen for the iF Design Award out of a large number of entries submitted from across the world, and will continue to achieve excellence in product development. FUJIFILM has been engaged in the development and production of Fujinon TV & Cine lenses for over 50 years, enabling exceptional content creation around the globe. As a three-time recipient of the prestigious “Emmy Award” for outstanding technological developments, the “IF Design Award” and “Red Dot Design Award”- Fujinon broadcast & cine lenses have repeatedly set the benchmark in the evolution of optical technology.